Wildthings Furniture
A natural high quality furniture company made with the highest quality leathers and materials to last a life-time.
Background
Back a couple years ago during my time at college, we were asked to create a brand using an animal of our choice, and craft the logo using the golden ratio. What came from this was one badass bear, cool mountains, and some comfy furniture.
Initial Sketches
For the animal of our choice, I chose a bear. A bear signifies strength, courage, stability, and the ability to endure. With furniture, strength and stability is a must, as it allows the furniture to last a lifetime. As a brand, the word courage can be very powerful. A courageous company that is not afraid to innovate sends a strong message to it’s future customers. Lastly, the ability to endure and push through things in life is very powerful.
The Golden Ratio
The golden ratio is a skill I always heard about, but never knew too much. Over the years, curiosity got the best of me, and a few branding projects have now utilized the golden ratio. Very simply put, the golden ratio is like a special number (about 1.618) that helps create a sense of harmony, and allows things to feel balanced.
Final Look
Here it is, the Wildthings branding! Strong, courageous, and homey at the same time.
Real World
After the branding was set, I got to work on a few assets to go with it. Business cards were created, and a background pattern for shopping bags, receipts, and other items was created.
